Full Participation Video Challenge

The theme for the 2020 Association for the Study of Higher Education (ASHE) Conference is Advancing Full Participation. An often implied but unmet ideal of higher education, full participation refers to the ability of people of every identity and background to realize their full potential as contributing members of higher education set within a diverse democratic society (Sturm, 2007; Sturm, Eatman, Saltmarsh & Bush, 2011).
The Full Participation Video Challenge invites ASHE members to submit a 3 minute video imagining what full participation should, could, or does look like in a particular area in higher education. Grounded in research, practice, and/or evidence based strategies, the ASHE member will follow instructions similar to a 3Minute Thesis competition of presenting a compelling problem and highlighting potential solutions that are based on research, theory, and/or practice. Presenters should explain how their recommendations would advance full participation for a specifically named group. We welcome critical perspectives and radical imagination about what has to change in order for full participation to be possible.


The Full Participation Video Challenge has several goals. As sociologist Marshall Ganz (2010), reminds us, in order to mobilize action to accomplish a goal, we need a clear and concrete vision of what it is we want. First and foremost, the Full participation video project challenges us to be very concrete about what we want to happen in the areas we study and work, and how we might get there. A second goal is to have another vehicle for ASHE members to communicate their research and practice to broader audiences, and in compelling ways that stretch our skills to synthesize, and communicate in compelling ways. Third, and finally, we launch this initiative to more fully engage with the theme of full participation in anticipation of the 2020 conference in NOLA. We launch this initiative hoping to hear voices from across ASHE career stages and positions (e.g. graduate student, faculty, administrator, institutional researcher, policy-maker).


ASHE President KerryAnn O’Meara is launching this project with the help of several invited ASHE colleagues who will start us off with their own 3-minute videos highlighting a vision of full participation in specific areas (e.g. financial aid, retention).

Full Participation Video Challenge

The core challenge in this project is to imagine what full participation would look like in an area where you are engaged in research and/or practice. These issues should be specific and based in research and data but explained as part of a story that urges viewers to envision how we could move in that direction.

For example, what does the research suggest would most help first generation students access and afford college? What types of financial aid, recruitment, or onboarding are likely to be the most successful and why?

What have been the most successful ways to transform STEM education to become more inclusive for African American students? What works and why?

What kinds of admissions policies are most likely to create the diverse, equity-minded institutions we want?

Submitting a Video

In recommending how to create a strong 3-minute video we take advice from the nationally recognized 3MT competition, founded by the University of Queensland (see https://threeminutethesis.uq.edu.au/). We are also launching the project with several examples on our ASHE website which can be found here.
  1. Assume you are presenting to a non-specialist audience which may include researchers, policy-makers, practitioners, etc. Avoid jargon.
  2. Present a specific compelling problem or issue related to full participation. If possible do so by telling a story.
  3. If your key idea builds on a major theory or study, describe it.
  4. Explain the key issues at hand—do not over-simplify the problem; be specific.
  5. Provide your vision of what would address the problem. Articulate why this remedy, intervention or recommendation might or does work.
  6. End hopeful. Are there folks working on this, trying to scale it up? Who is interested and how might this become possible?
  7. Make sure you know the main takeaway you want the audience to walk away with regarding how we advance full participation in this area—and ensure it is underscored.
  8. Practice, practice, get feedback and revise and practice.
Instructions for Creating your Video Submission
  • If you record on your phone, hold the phone vertically.
  • Consider the lighting, background, and ambient noise
  • Speak clearly and use variety in your voice. Do not rush.
  • Pause when making a key point to give the audience a change to think about that point you are saying.
  • In terms of body language try to sit or stand straight making direct eye contact and never turning your back to the camera.
  • Plan before you hit record. Write out what you want to say, and rehearse it a few times.
  • Record yourself and listen to the presentation and rerecord if you are not happy with it.
  • Dress to be yourself and comfortable but no costumes or props.
  • Make sure the video is 3 minutes long!
Criteria that will be used to judge Full Participation Videos
  • Degree to which the video presents a clear vision of what we want to happen in a particular area of higher education and why (e.g. admissions, retention, faculty hiring, graduate mentoring)
  • Degree to which the video is grounded in research and/or evidence-based practice
  • Degree to which the video is displays strong communication skills—is interesting, compelling, and engaging.
  • Sound and visual quality must be high and submissions need to be from ASHE members
  • Dress to be yourself and comfortable but no costumes or props.

To submit a video

You'll need to complete to submission form with:
  • Your Name, Institution, and email address
  • Link to YouTube video (It is recommended that you do this from a computer and not a phone as the functions of the Youtube app differ from that of the desktop version.)
    • Create a YouTube account or login with a Google account
    • Once logged in, click the Create button at the top right and then Upload a Video. You will need to have your video recorded prior to this.
    • Name your video as Your Name: Title of Your Video (e.g., Julie Park: Why we should can the SAT)
    • Add a description of the video as you'd like.
    • Select a thumbnail for the video.
    • Add the tag "ASHE2020" and any other relevant tags you'd like (e.g., Community College).
    • Select English (if this is the language) and that the content has never appeared on tv.
    • Select Standard YouTube license and allow embedding (we'll eventually embed on the ASHE website)
    • For Category, select Education.
    • Click next.
    • No options need to be added under Video Elements.
    • List as either Published on Unpublished. Published will make it searchable on YouTube. Unpublished will allow you to share the link with ASHE, but not have it searchable on YouTube.
    • Upload your video.
    • Once uploaded, add captioning:
      • Go to your video library, click the video, and select Subtitles in the left menu bar.
      • Select the Transcribe and Auto Sync button.
      • Paste your transcript into the box and press Set Timings.
      • From here, you can adjust the timing of captions to align with the video.
  All ASHE members who are interested in participating should submit their 3-minute video by July 15, 2020 at Noon PacificEXTENDED TO AUGUST 15 AT NOON PACIFIC.

Term of Agreement

By submitting a video, I agree to allow the Association for the Study of Higher Education (ASHE) to use the video, either in full or in part, without payment or any other consideration. Videos submitted will only be used in connection with the ASHE 2020 annual conference, including, but not limited to, (1) upload to the ASHE website, (2) use during a session during the annual conference, (3) use on the ASHE social media accounts, (4) other uses not specifically listed. 

I also agree to the following:

  • video may be published or distributed leading up to, during, and after the ASHE 2020 Annual Conference (including on the ASHE website and social media channels) within an unrestricted geographic area and with no time restrictions
  • video may be edited, copied, and exhibited for a compilation video and I waive the right to inspect or approve the finished product
  • waiver of any right to royalties or other compensation arising or related to the use of my image or recording.

By submitting a video, I acknowledge that I have completely read and fully understand the above release and agree to be bound thereby. I hereby release any and all claims against any person or organization utilizing this material for educational purposes.

Selection of Submitted Videos

Submissions to the Full Participation Video Challenge will be reviewed by an ASHE committee, and 3-5 will be selected for special viewing at a conference showcase, as well as invited to a special luncheon. We hope to host as many as possible on the ASHE website and create a compilation video of excerpts from submissions. 


If you have questions, please contact KerryAnn O'Meara (for content-related questions) at komeara@umd.edu or Jason Guilbeau (for technical questions) at jason@ashe.ws.